Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage of your customer's buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.
Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.
What's involved in Inbound Marketing?
The different elements of inbound marketing are nowhere near as impactful when used in isolation. These elements are:
When everything comes together, it turns your marketing into a well-oiled, lead generating machine.
New to HubSpot, marketing automation software, or inbound marketing in general? You’ll be able to experience the power of inbound without being immediately overwhelmed by all of the different features of one of the higher Hubspot tiers.
A more robust suite of features. You get a dashboard that tracks traffic, leads, and sales. As well as optimization tools for SEO, social, email, and can create custom calls-to-action (CTAs) and landing pages to increase conversions. With keywords thrown in for good measure.
Want some more in-depth guidance surrounding Inbound Marketing before getting started?
We've put together a complete guide to everything inbound. Use it as way to familiarise yourself with the inbound methodology and get the ball rolling in-house.
Download your Free Step-by-step guide to Inbound Marketings for UK SMEs here:
