If you want to attract visitors and qualified leads to your
website, you need to optimise it. Search engine optimisation
is the key to getting your website discovered via search
engines like Google and Bing.
It's simple - the better your SEO score, the higher search engines will rank your websites in results pages and the more people it gets seen by.
Traditional Vs Modern SEO
For years, the goal of SEO was to impress the search engines so that they’d give you higher rankings. The ‘Holy Grail’ being the number one spot in search results for one of your target keywords.
Today, search engines are smarter. They can tell the difference between websites that are designed to game the system and legitimate websites that are providing, relevant, high-quality content.
Modern SEO is about optimising for the searchers, not the search engines and the UX team believe in clean, organic SEO, born out of hard work and high-quality content to get the results you are looking for!