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Why should you optimise your website?

If you want to attract visitors and qualified leads to your
website, you need to optimise it. Search engine optimisation
is the key to getting your website discovered via search
engines like Google and Bing.

It's simple - the better your SEO score, the higher search engines will rank your websites in results pages and the more people it gets seen by. 

Traditional Vs Modern SEO

For years, the goal of SEO was to impress the search engines so that they’d give you higher rankings. The ‘Holy Grail’ being the number one spot in search results for one of your target keywords.

Today, search engines are smarter. They can tell the difference between websites that are designed to game the system and legitimate websites that are providing, relevant, high-quality content.

Modern SEO is about optimising for the searchers, not the search engines and the UX team believe in clean, organic SEO, born out of hard work and high-quality content to get the results you are looking for!


SEO is more effective when it's part of an Inbound campaign.

  • You need a decent catalogue of content before you can begin thinking about optimising anything.
  • Black-hat SEO tactics like keyword stuffing or link planting will eventually cause more damage than good.
  • Google emphasises the importance of the User Experience. They want to send people to quality sites with quality content.
Amplify Your SEO Efforts  

Free Resources



20 SEO Myths You Should Leave Behind In 2018

Stop wasting your time on SEO strategies that don't work. Grab this guide and start optimising your site!


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