A New Venue Finding Directory.
Created by Venue finding specialists to deal with common pain points associated with sourcing suitable venues.
A New Venue Finding Directory.
Created by Venue finding specialists to deal with common pain points associated with sourcing suitable venues.
Sourcing venues for 26 years for corporate clients...
tobook are very familiar with the challenges of sourcing suitable venues for their clients. So, they set about creating a database of venues with all the information needed to find the right venues with an emphasis on them providing excellent customer service.
Search4Venues, the venue finding directory was launched in 2018 and is constantly evolving to meet venue finders needs.
The directory offers free and enhanced listings and unlike other directories, hotels and venues with a proven track record of excellence are invited to join.
The challenge.
With this brand new offering, the Search4Venues team needed assistance increasing awareness, traffic and value for enhanced subscribers.
The priority was to demonstrate the ROI for the enhanced listings to increase uptake quickly.
With only a small team focused on the new directory they needed to automate marketing and subscriptions.
As part of their enhanced listing subscription Hotels and venues needed to be promoted via their social platforms as well as promoting the directory itself.
Finally the directory itself needed improvements to make their offering clearer while maintaining the simplicity and overall speed of this fantastic venue finding tool.
Our approach.
HubSpot for marketing and sales automation.
Build and deliver a streamlined sales and marketing process for the Search4Venues team using deals, contact segmentation, email campaigns, and workflows.
HubSpot for unique and engaging blog content.
Build, implement and regularly review and improve a content strategy focused on blogs to increase awareness and engagement. Focus on SEO, common pain points for venue finders, and demonstrating the team's knowledge and experience as venue finding professionals.
Bespoke Wordpress page to link to the directory.
Utilise Wordpress to create a simple and stylish webpage with all the information venue finders and venues need to understand the Search4Venues offering, its benefits and provide an additional contact channel.
Social Media Automation and Management.
Build, implement and regularly review and improve a clear social media strategy to increase awareness and engagement as well as promote the enhanced venues as part of their subscription.
The result.
Achieved 10k+ organic site visits in first 12 months of launch and 22k+ organic site visits in the following year with 25% of visitors clicking a button.
Increased free listings and more than tripled enhanced listing uptake.
Built an effective sales and marketing process for the Search4Venues team that nurtures potential leads using unique and engaging email campaigns.
Automated the subscription process and provided a simple platform to track and manage sales with a focus on collaboration.
Created a fast-loading and stylish webpage to support the Venue Finding Directory.
Increased social engagement by 68% over a 2 year period.
I'm a huge fan of UX Digital! I was very anxious at the point of purchase and was looking for a certified HubSpot partner to guide us through this complex transition - UX Digital didn't disappoint. We are one of the fastest online venue directories, (www.search4venues.co.uk) a seamless sales process is incredibly important to us, and the UX Digital team offered regular support at every stage of our onboarding process and continue to grow our online presence with Social media strategy and are fully immersed in automating all of our sales and marketing efforts. They have been onsite supporting & training our team so all departments have a thorough understanding of the whole process. As always when purchasing software it can be daunting, we now know it was the right decision and feel confident in the experience UX Digital have created for all of our users. Karen Guile, Search4Venues
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