--- title: UX-Digital OneMSP Case Study 2021 description: 5i Business (rebranded as OneMSP) worked with UX-Digital to take their start-up IT Management Service from an unknown entity to a tech powerhouse with inbound. Read the case study here... image: https://www.ux-digital.co.uk/hubfs/UXD-New-Featured-Image.jpg --- [![UX-Digital Logo](https://www.ux-digital.co.uk/hubfs/UXD-LOGO-Long-Aligned-2021.svg "UX-Digital Logo")](https://www.ux-digital.co.uk/?hsLang=en-gb) Open main menu Close main menu - [Artificial Intelligence](https://www.ux-digital.co.uk/ai-marketing) - [About Us](https://www.ux-digital.co.uk/about-us) - What We Do Open the submenu - [Artificial Intelligence](https://www.ux-digital.co.uk/ai-marketing) - [Inbound Marketing](https://www.ux-digital.co.uk/inbound-marketing) - [HubSpot Services](https://www.ux-digital.co.uk/hubspot) - [HubSpot Onboarding](https://www.ux-digital.co.uk/hubspot-onboarding-with-uxdigital) - [Web Design & Dev](https://www.ux-digital.co.uk/websites) - [Conversations](https://www.ux-digital.co.uk/conversational-marketing) - [Social Media](https://www.ux-digital.co.uk/social-media) - [SEO](https://www.ux-digital.co.uk/seo) - [Case Studies](https://www.ux-digital.co.uk/case-studies) - [Knowledge](https://blog.ux-digital.co.uk) - [Contact Us](https://www.ux-digital.co.uk/contact-us) # ![UXD-Homepage-Slider-Logo30](https://www.ux-digital.co.uk/hs-fs/hubfs/UXD-Homepage-Slider-Logo30.jpg?width=200&name=UXD-Homepage-Slider-Logo30.jpg) # Fledgling IT Provider adopts Inbound. 5i Business (rebranded as OneMSP in early 2020) worked with the UX-Digital team to take their start-up IT Management service from an unknown entity to a tech powerhouse using inbound. ## ![UXD-Homepage-Slider-Logo30](https://www.ux-digital.co.uk/hs-fs/hubfs/UXD-Homepage-Slider-Logo30.jpg?width=200&name=UXD-Homepage-Slider-Logo30.jpg) ## Fledgling IT Provider adopts Inbound. 5i Business (rebranded as OneMSP in early 2020) worked with the UX-Digital team to take their start-up IT Management service from an unknown entity to a tech powerhouse with inbound. ![Case Study Page Accent | Geometric Pattern](https://www.ux-digital.co.uk/hubfs/UXD-AboutPage-Accent-Graphic-08.svg "Case Study Page Accent | Geometric Pattern") ## An IT Management Service with a unique offering... 5i Business (rebranded as OneMSP in early 2020) offers the latest IT hardware and an innovative IT Management and Security subscription service focused on growing with clients. Managing Director, Tom Johnson has vast experience in the IT Sector and recognised the need for affordable IT services that were tailored to clients' needs with the flexibility to grow with an expanding workforce as well as support remort working particularly in light of the Covid19 pandemic.  ## The challenge. As an unknown entity in the highly competitive IT sector, OneMSP (formerly 5iBusiness) needed to increase quality leads to grow their client base.   OneMSP needed to raise brand awareness by establishing themselves as thought leaders within the IT Sector. They needed an evolving website to offer quality content to nurture leads and capture data for marketing campaigns.as well as gathering real-world data to inform the development of an effective content strategy.   With a small team focused on sales and support, OneMSP needed a marketing partner to manage all aspects of their marketing efforts from social media to email campaigns and content creation. ![V5_5ibusiness-uxwebsite-example](https://www.ux-digital.co.uk/hubfs/UX_Inbound%20Marketing%20Page%20Assets/V5_5ibusiness-uxwebsite-example.jpg "V5_5ibusiness-uxwebsite-example") ![UX-5iBusiness-CS2](https://www.ux-digital.co.uk/hubfs/UX-5iBusiness-CS2.png "UX-5iBusiness-CS2") ![5iBusiness IT Strategy Cover MockUp](https://www.ux-digital.co.uk/hubfs/5iBusiness%20IT%20Strategy%20Cover%20MockUp.jpg "5iBusiness IT Strategy Cover MockUp") ## Our approach. New branding to stand out in a crowded market. We created a simple and stylish brand to carry across all future digital and print collateral. The brand had to stand out in a very crowded industry making research and innovative thinking a priority.  HubSpot for content creation, social media management, and marketing automation. We utilised HubSpot to create marketing workflows, email campaigns, blog content, manage social media content, and most importantly to capture data for marketing and development purposes.   Regular Keyword research and data analysis to develop an effective content strategy. To establish OneMSP as a thought leader in their sector they needed unique content that dealt with common pain points to entice visitors to their website improving SEO and providing a pipeline of quality leads. Update existing WordPress website and integrate with HubSpot content. We updated the existing website with a new look to match their fresh new brand and integrated HubSpot blog content, CTA's and forms to capture data.  ## The result. ##### An evolving content plan and social media strategy are now working hard to target the right customer profiles in support of ongoing growth. ##### Automated content offerings are now nurturing customers quickly and efficiently ensuring quality leads for the sales team with minimal distractions. ##### Doubled referral traffic and tripled quality leads via their website since launch.  ##### An ever-growing library of digital content has positioned OneMSP as thought leaders in the IT Industry and tripled organic search traffic since launch.  ![Case Study Page Accent | Geometric Pattern](https://www.ux-digital.co.uk/hubfs/UXD-AboutPage-Accent-Graphic-08.svg "Case Study Page Accent | Geometric Pattern") > UX-Digital helped us get to grips with the full potential of HubSpot and they were a great partner to guide us through our first HubSpot steps. They made us feel confident that what we're doing will actually work (which was a big consideration when we switched from outbound to inbound full time). These guys are seriously at the top of their game, have a real passion for inbound marketing and are a pleasure to work with. I wouldn't hesitate to recommend them. Tom Johnson, OneMSP ## Like what you see? Talk to one of our digital marketing specialists today.  ![Case Study Page Accent | Geometric Pattern](https://www.ux-digital.co.uk/hubfs/UXD-AboutPage-Accent-Graphic-08.svg "Case Study Page Accent | Geometric Pattern") ## Like what you see? 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