UKCCF Awards Finalists.
DS-Compliance is managed by qualified and highly experienced data security experts with backgrounds in well-recognised organisations including KPMG, PWC, and BT.
UKCCF Awards Finalists.
DS-Compliance is managed by qualified and highly experienced data security experts with backgrounds in well-recognised organisations including KPMG, PWC, and BT.
DS-Compliance raises the bar on security and confidentiality…
DS-Compliance was created by certified and highly experienced data security experts, linked with accredited and highly experienced police investigators.
They developed an award-winning platform, DS Dash, to make GDPR and compliance easier and more transparent for their clients. They continued developing the platform to include Voice Analytics and Forensic Services.
Managing and ensuring the security of data delivers a competitive advantage that is fast expanding into the cyber sphere. DS-Compliance increases cyber ability and capability making the complex simple with trusted advice and trusted practice.
The challenge.
With a small technical team, DS-Compliance were looking for a marketing partner to manage digital marketing efforts and free up resources.
They needed a new website that could grow with them as their software offering expanded and new partners came on board. The website needed to include a members-only area for gated content, clear software package information and a login page for platform members.
They needed a clear marketing strategy with regular new content to build their content library and a social media strategy promoting content and driving traffic to the website.
Our approach.
Define brand guidelines.
Define brand guidelines in line with the DS-Compliance logo and icons to ensure consistency across new content including website look and feel.
Brand new Divi-powered website.
Fresh website design and build in line with the new DS-Compliance branding including a restricted Resource Library for gated content, a news page for ungated content and live updates for ICO Enforcements. We worked with the DS-Compliance software developers to embed a login for existing members to access the Dash platform via the website.
Flexible Marketing Strategy.
Develop a flexible marketing strategy with an initial focus on increasing uptake of memberships within the Finance, Insurance, Retail and Law sectors. The strategy included ongoing production of a range of resources from white papers to datasheets and engaging videos, this would expand their resource library adding value for members, providing useful content for social media marketing and establishing DS-Compliance as thought leaders with the compliance and cyber security sector.
Social Media Content Strategy.
Develop a social media strategy for LinkedIn driven by new content. Initial focus on promoting content for Finance, Insurance, Retail and Law sectors by targeting relevant groups and discussions.
The result.
Doubled membership uptake within 2 years of website launch.
Increased Linkedin following by 30% in the first year.
Expansion of DS Dash: Voice Analytics and content offering to the American Market.
Developed a long-term partnership working closely with DS-Compliance as their marketing department.
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