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Carlicious Case Study

Carlicious

Carlicious are a Midlands based bespoke events company offering a unique range of options from their signature Ice cream Tricycles to Big Hat Tipis and venue dressing. Whether you are planning a magical Tipi wedding or need catering and refreshments for a large Corporate event, Carlicious has got you covered!

Carlicious began life with the purchase of an ice cream tricycle crafted from reclaimed bike parts and a second-hand freezer. Founder, Carlton Watson began touring his newly purchased tricycle around his hometown selling ice creams in parks, outside schools and in front of shops. Soon after, Carlton bought a new tricycle and began taking bookings for events under the name ‘Carlicious’.

Present day and Carlicious has amassed an impressive fleet of unique catering vehicles, Ice cream Tricycles, a Prosecco Tricycle, a Horse Box Bar, a Coffee Van, two Vietnamese Rickshaws and new for 2019, impressive Big Hat Nordic Tipi's

As featured on 'White Van Men of Britain’ and Channel 5’s 'Gadget Show'

Carlicious are a Midlands based bespoke events company offering a unique range of options from their signature Ice cream Tricycles to Big Hat Tipis and venue dressing. Whether you are planning a magical Tipi wedding or need catering and refreshments for a large Corporate event, Carlicious has got you covered!

Carlicious began life with the purchase of an ice cream tricycle crafted from reclaimed bike parts and a second-hand freezer. Founder, Carlton Watson began touring his newly purchased tricycle around his hometown selling ice creams in parks, outside schools and in front of shops. Soon after, Carlton bought a new tricycle and began taking bookings for events under the name ‘Carlicious’.

Present day and Carlicious has amassed an impressive fleet of unique catering vehicles, Ice cream Tricycles, a Prosecco Tricycle, a Horse Box Bar, a Coffee Van, two Vietnamese Rickshaws and new for 2019, impressive Big Hat Nordic Tipi's

As featured on 'White Van Men of Britain’ and Channel 5’s 'Gadget Show'

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Service Scope

Branding by UX-Digital
Design for Print by UX-Digital
Web Design by UX-Digital
Web Development by UX-Digital
Brand
Design for Print
Web Design
Web Development
Branding by UX-Digital

Brand

Design for Print by UX-Digital

Design for Print

Web Design by UX-Digital

Web Design

Web Development by UX-Digital

Web Development

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The Brief

Carlicious were taking the next steps in expanding their offering to include full service wedding & event packages with the introduction of Big Hat Nordic Tipi’s and an exclusive event space. 

To support their expanding service range Carlicious were looking for a website redesign with a quote feature that would improve the user experience and ensure their services and pricing structure were clear and consistent. 

With no brand guidelines and inconsistent marketing collateral our biggest challenges in this project were producing a look and feel that wouldn't be jarring in conjunction with existing marketing materials and making sure that the website redesign would not only appeal to the wedding market but also to those seeking unique solutions for corporate events and special occasions.

Carlicious were taking the next steps in expanding their offering to include full service wedding & event packages with the introduction of Big Hat Nordic Tipi’s and an exclusive event space. 

To support their expanding service range Carlicious were looking for a website redesign with a quote feature that would improve the user experience and ensure their services and pricing structure were clear and consistent. 

With no brand guidelines and inconsistent marketing collateral our biggest challenges in this project were producing a look and feel that wouldn't be jarring in conjunction with existing marketing materials and making sure that the website redesign would not only appeal to the wedding market but also to those seeking unique solutions for corporate events and special occasions.

Carlicious, Homepage by UX-Digital
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Our Approach

Our approach to this project was as always customer centric with focus on ensuring information was clear and consistent across the board. We knew it was going to be important to create a website that did not focus too much on the wedding side of things or risk putting off big Corporate clients, while on the flip side of that we knew that ignoring the Wedding side of things completely would be a massive turn off for Bride’s and Grooms looking for suppliers for their special day. 

The Carlicious and UX-Digital teams began by liaising with a Wedding Industry Expert to better understand the purchase habits of Brides and Grooms and the language we would need to adopt to appeal to the Wedding market. 

We worked closely with the Carlicious team to better understand their customers and the teams requirements when it came to the website redesign. A clear take away from this research was the need for a simple, online quote calculator that site visitors could use independently or alongside a member of the Carlicious team to build their perfect event with an itemised breakdown of service and product costs sent straight to their inbox.

We understood that Carlicious is an ambitious and fast growing company and so we knew we would have to create a website design with a nod to current trends but timeless appeal and the potential to be expanded and build upon later down the line. 

Finally, with the new Tipi range and big plans for further expansion and additional services we decided that sub brands would be effective to sit under the Carlicious umbrella. This would help break away from the perception that Carlicious only supplied their signature ‘Ice Cream Tricycles’ and also allow for the introduction of a wider colour palette.

Our approach to this project was as always customer centric with focus on ensuring information was clear and consistent across the board. We knew it was going to be important to create a website that did not focus too much on the wedding side of things or risk putting off big Corporate clients, while on the flip side of that we knew that ignoring the Wedding side of things completely would be a massive turn off for Bride’s and Grooms looking for suppliers for their special day. 

The Carlicious and UX-Digital teams began by liaising with a Wedding Industry Expert to better understand the purchase habits of Brides and Grooms and the language we would need to adopt to appeal to the Wedding market. 

We worked closely with the Carlicious team to better understand their customers and the teams requirements when it came to the website redesign. A clear take away from this research was the need for a simple, online quote calculator that site visitors could use independently or alongside a member of the Carlicious team to build their perfect event with an itemised breakdown of service and product costs sent straight to their inbox.

We understood that Carlicious is an ambitious and fast growing company and so we knew we would have to create a website design with a nod to current trends but timeless appeal and the potential to be expanded and build upon later down the line. 

Finally, with the new Tipi range and big plans for further expansion and additional services we decided that sub brands would be effective to sit under the Carlicious umbrella. This would help break away from the perception that Carlicious only supplied their signature ‘Ice Cream Tricycles’ and also allow for the introduction of a wider colour palette.

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The Results

We produced a bespoke 4pp brochure and business cards to soft launch Carlicious’s new Tipi range at an upcoming Wedding Open Day. These take away items provided the building blocks for restructuring and redesigning the website and helped to focus the Carlicious team on nailing down their pricing structure particularly for their new package options.

The existing website was audited and a new site map was drawn up off the back of our research into existing customers, competitors and other industry specialists. We identified 3 distinct pathways for the new website, Events, Services and Tipi’s. Each of these pathways were then split into 3 subcategories providing the answers to some of the most common questions the Carlicious team were asked by potential customers. The 3 pathways all lead into a new conditional logic quote calculator

To keep visitors engaged with the Carlicious brand, the revamped website also features a new Whats On and Gallery Page for regular updates and sharing across social channels. 

As part of the website redesign we created bespoke graphics for a Tipi Layout page and downloadable Tipi layout guide. These resources will eventually be developed into a ‘Build your own Tipi Layout’ Feature. We also developed 3 new sub brands for the Carlicious Tipi Range and Carlicious Weddings and finally we worked on bespoke graphics for each of their catering, refreshments and signature Tricycle options, each with its own unique colour palette.

We produced a bespoke 4pp brochure and business cards to soft launch Carlicious’s new Tipi range at an upcoming Wedding Open Day. These take away items provided the building blocks for restructuring and redesigning the website and helped to focus the Carlicious team on nailing down their pricing structure particularly for their new package options.

The existing website was audited and a new site map was drawn up off the back of our research into existing customers, competitors and other industry specialists. We identified 3 distinct pathways for the new website, Events, Services and Tipi’s. Each of these pathways were then split into 3 subcategories providing the answers to some of the most common questions the Carlicious team were asked by potential customers. The 3 pathways all lead into a new conditional logic quote calculator

To keep visitors engaged with the Carlicious brand, the revamped website also features a new Whats On and Gallery Page for regular updates and sharing across social channels. 

Finally as part of the website redesign we created bespoke graphics for a Tipi Layout page and downloadable Tipi layout guide. These resources will eventually be developed into a ‘Build your own Tipi Layout’ Feature. We also produced new sub brands for the Carlicious Tipi Range, Carlicious Wedding Events and we worked on bespoke graphics for each of their catering, refreshments and signature Tricycle options, each with its own unique colour palette.

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Statistics

2 x increase in sales

2 x increase in sales

3 x Increase in website traffic

3 x increase in website traffic

4 x Increase in quotes
4 x increase in quotes

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